Not So Small
Running a small business is anything but small. In each episode our host, Sam Bauman, asks small business owners about their challenges, triumphs, and the passion that keeps them going. Through this, Not So Small seeks to spotlight and strengthen the small businesses that are dedicated to their community and care about more than the bottom line.
Not So Small
Honour Coffee: Samantha Hueman
In this episode of Not So Small, we sit down with Samantha Hueman, owner of Honour Coffee in Northeast Minneapolis. After years in corporate marketing left her feeling unfulfilled, Sam and her husband Luke took the leap to purchase this beloved neighborhood coffee shop, acai bowl, and raw juice bar, despite having no prior experience in the coffee industry.
Sam candidly shares her experience with impostor syndrome as a first-time business owner and how the Northeast Minneapolis community and her staff helped her overcome these challenges. She discusses her vision of creating a space centered around wellness and nourishment, where the label accurately reflects what's inside.
What started as a personal quest for fulfillment evolved into something much bigger: a community hub that supports and uplifts other small businesses. From hosting Pilates classes on the patio to featuring local artists' work, Sam has transformed Honour Coffee into more than just a coffee shop.
Listen as Sam shares valuable insights about staying true to your "North Star" amid the constant pressure to expand or change direction, and how effective communication with her team has been crucial to her success.
Guest Info
Community Shoutout(s)
Host & Show Info
- Host Name: Sam Bauman (she/her)
- About the Host: Sam is the President of Mellowlark Labs, a Twin Cities-based small business consulting agency. She has a masters degree in counseling psychology, a field she worked in for several years before applying her skills in business, and is certified in Organization Development.
Podcast Website
Sound Editing By: Adam Rondeau
Podcast Art By: Andy Bauman (website)
Hey. Hi. Hello and welcome to not so Small, the podcast where we ask small businesses the big questions. We're back this week with another super exciting guest. Owner of Honor Coffee Shop in northeast Minneapolis, Samantha Heman. Sam is new to owning a business. She worked a corporate job for years and after continuing to feel unfulfilled by her corporate career, she decided to take the plunge into entrepreneurship. And about a year ago, she and her husband Luke bought Honor from the previous owners. In our conversation, Sam shared her journey of overcoming imposter syndrome as a first time business owner. And she credits her staff and the northeast community with being super welcoming and supportive. Sam also talked about how important it is as a business owner to really know what your North Star is and to stay true to that while you're making choices for your business. If you haven't had a chance to check this spot out, you definitely need to. Sam continues to strengthen ONR's reputation for providing tasty and also really nourishing food and drinks. And she's also cultivating a really lovely community gathering space. Make sure you listen to the rest of the episode to hear more. And telling me where we are right now and just a little bit about your business.
Samantha Hueman:Okay. Well, I'm Samantha. I'm the owner, one of the owners, my husband is the other owner of Honor Coffee in northeast Minneapolis. Yeah, we are. This is, we actually just celebrated a year of being here, which is. Thank you. Yeah, it's like wild to say because it still seems like just yesterday were signing papers and you know, doing that whole thing and like a year wasn't even on our forecast. It was just like, okay, how do we get through like the next hour, the next few minutes? And so it's just like wild to. Yeah, say that and be like, yeah, we sell. We're celebrated a year. So yeah, we both. I, I work here full time. I shouldn't say like work here directly, but I, I run and, or yeah, operate the business. So I'm here with my staff pretty much like 20 to 30 hours a week and then the rest is at home. My husband helps out in great ways too. He's, he's kind of like our bookkeeper and I shouldn't say kind of. He is our bookkeeper and he's the maintenance guy. And so I don't know, it's just a really fun, like, duo to have.
Sam Bauman:Yeah.
Samantha Hueman:So, yeah, it's.
Sam Bauman:And Honor is a coffee shop, but you've got some other things going on here.
Samantha Hueman:Yes, thank you. I didn't elaborate on like, what honor is. Yeah, so honor is a coffee shop. It's acai bar, acai bowl bar, a raw juice bar. We kind of have all of the. And then there's pastries and bakery goods and things like that. But I think the big hitters for us are the acai bowls. Some would call them like, the hidden secret of northeast Minneapolis. And, yeah, they're good. The raw juices we make in house three times a week with purely vegetables and fruits, and we don't add anything to them. It's just the real deal going into it. So, yeah, it's kind of this little coffee shop, but, like, also, like, little, like, boutique wellness. So still trying to figure out how we talk about that, because I think people come in here too, and are like, coffee. And then they see all the other stuff, and it's like, oh, wait, there's so much more. And that's been on my radar to really, like, how do we talk about this?
Sam Bauman:That's awesome. So you've owned onrr for a year, but it existed before that. So tell me a little bit about when you were thinking about buying this business. What was the thought process behind that? What was the problem that you were trying to solve and are trying to solve with this business?
Samantha Hueman:Yeah, good question. So I, you know, I started out of college. I. I guess I'll start with, like, where. Where my head was at. I think I always wanted to be an entrepreneur. I always knew that from, like, a very young age. I was, like, doing the lemonade stands, doing the garage sales, like, playing Monopoly, like, all these things. Things that probably, like, kids at that point were not doing for fun, and I was just obsessed with it. And as I got older, I think, like, parents and, you know, there's kind of that societal pressure of, like, what are you gonna do? And nobody really talks about, like, entrepreneurship as an option.
Sam Bauman:At least.
Samantha Hueman:Like, my parents weren't like, love them to death. But they weren't talking about it. Like, they were very encouraging of whatever we wanted to do, but they weren't like, oh, yeah, I should be an entrepreneur, you know, and so I think I, like, I just kind of grew up and went down the natural route of going to business or marketing or, you know, and so I started doing that. And, yeah, out of college, I, you know, I went down the path of, okay, like, get into corporate, do that, start climbing the ladder. Like, that's the dream. So my first job out of college was working at TransUnion Credit Bureau. And it's a very dry place for A marketing person to me, especially somebody who, like, had aspirations of being an entrepreneur. Entrepreneur. Like, not a lot of personality. Not a lot of personality. Lots of lawyers, lots of this, lots of that. But I did learn a lot there and I'm very grateful for the opportunity. And then from there I went into the tech space and again, a dry place for somebody like myself to be. And it just kind of like got to a point after about seven or eight years of, you know, doing the corporate thing of just not feeling like my cup was full and I couldn't like, figure out why. It's like, you know, you were getting, you had the benefits, you had the job, you had like the relaxation time that you wanted, all that stuff. And I was just like, why am I not happy? Like, what is going on here? And it kept coming back to. It's, you know, you're not fulfilled in this career area. Like, you're working really hard and you have a lot of passion in the career space, but you haven't really found what you're supposed to be doing. So long story short, my husband and I, he was such a great person to lean into on this, but he was really, really like coming at me in a hard way of like, because you're not doing what you want to do. And it was scary, you know, to take that leap. And he's, he encouraged me one day when I was just kind of down bad about it. He was like, you, why don't you just start looking online, like, see what's for sale and like, what's out there? Because, like, I didn't really even know where to start with it either, which is probably more of like a scare tactic to myself. Like, if I don't know where to start, I just won't do it, you know. And so he's like, why don't we like, start online and just see. And that's when, like, I knew in my head, like, if I was going to start a business someday, it was going to be wellness related. And so, yeah, honor popped up. And I had been looking for a while at different things and honor popped up and I was like, coffee shop never thought about that. And I don't know, I just liked what the previous owner had built honored to be and had a lot of respect for like, the direction he had seen it going. And I was like, I think that's something like I could continue carrying and like, grow on and kind of make my own too. And so, yeah, like, it just kind of, I don't know, like it was weird. Like, I just sent out an inquiry, and all of a sudden, like, it just started snowballing. But to me, that just kind of felt like it was the right time in the universe, you know, for me to take that leap. And my husband was very supportive about it. And the previous owner was very much excited to, like, get us, get me on board and to do this. And I think he was very, like, I think he wanted to make sure that the brand and everything was going to somebody who was going to, you know, treat it well and continue its legacy. And so, yeah, it just kind of. It ended up fitting. And so, yeah, that's. That's how I got here. And I think something that I learned. So, like, you asked about, like, how has it evolved and whatnot. So it started almost like, as. I don't want to call it selfish, but, like, I was obviously, like, looking to, like, find fulfillment in my life, which you could argue is kind of selfish. But then once I got here, I knew that, like, I was building up my business plans and stuff, and I just knew that I wasn't in it for just myself. Like, were talking earlier about other small businesses, and it was more so about, like, I don't believe I have competitors in this space. Like, there's a coffee shop right behind us. There's one right in front of us. You know, it's like, these guys are not my competitors. Like, if they're successful, like, if I'm helping them be successful, I'll be successful. And. And so, like, we have small businesses coming all the time. Like, we're doing, like, Pilates out on the patio. And, like, I have, like, you know, support, like, Namaste Cafe with their chai. And it's just so fun. So I've. I've kind of learned through this, too, that maybe, like, a larger fulfillment out of this is helping others be successful as well. And, like, yeah, it's been a lot of fun, but it's not where I think my head was at when I first came into it. It was more so just like a how am I going to get out of corporate? Like, how do I do this without spiraling?
Sam Bauman:You would be surprised how many times that is the story that we hear where, you know, the reason that you started owning your own business was because you need to meet some need that you had for yourself, for your life. And maybe it's selfish, but that's not always a bad thing, right? And then that, you know, the purpose that your business is serving sort of evolves and it becomes more about the community and the people that you're providing your service to.
Samantha Hueman:Yeah. Yeah. It's kind of interesting how it becomes bigger than just you know, Tell.
Sam Bauman:Me a little bit more about the wellness side of things for you. You said you kind of always knew that was the kind of business that you wanted to own. So what is the meaning or significance of that for you?
Samantha Hueman:Yeah, I've always. So I always joke with my friends that I grew up in, like, an ingredient household. And so, like, just eating well and nourishing bodies, our bodies and, like, our minds and just like, souls, if you will, has always been something that has been ingrained in me. And I knew, like, I tried to keep that when I went through college and, you know, started becoming, like, an adult of myself, like, just making sure that's something I was maintaining. And I knew, like, someday that I would do that for maybe my future family or like, my husband and just, you know, and eventually I just found myself, like, continuing to do that, like, with hosting and, you know, bringing. Just making sure that people are being taken care of. Like. Like, our bodies. Like they say our bodies are our temples. Like, I call our vehicle. Like, it's. It's the thing that gets us through every day. So, like, we got to take care of it. And so I just knew that's what I wanted. Like, I do feel like it's kind of like an. I feel like it's come a lot. Like, it's a lot stronger than it was. But I do feel like the whole health space is kind of an underserved area. Like, there's just a lot of. There's a lot of great options out there, but there's still so much gray area with, like, you know, it's so easy to put a label on something and call it healthy. And it's. It's just like, I just knew that I wanted to or had this vision of bringing, like, a true healthy. I didn't know what it was, but a true healthy, like, service or product to a community and just feeling like that, providing them the confidence that it is exactly what's on the label. Like, no hidden secrets, nothing. And so I think that's, again, like, when were talking about how do we get here? That's something that I really admired about what was built here is, like, the raw juices as an example. Like, it's just the vegetable. Like, we don't add anything to it. Like, you're getting exactly what you want out of it. And I try to do that with all of our bakery items. And I try to do it with our acai bowls. Like. Yeah, I just.
Sam Bauman:For you, the wellness element of your business is not that different from just the piece of, you know, contributing to your community and kind of caring for your community in a way.
Samantha Hueman:Yeah. Yeah, I think it was. I had read a book called the Tipping Point by Malcolm Gladwell, and he had talked about a really cool story. I think there was, like, a bunch of graffiti or something going on in a. In a city. I don't remember which one, but he had just talked about how they started bringing in, like, other artists and, you know, people who were not doing that. And eventually, like, the bad, if you will, just started, like, pushing out of this city. And that's like, kind of like my vision with health is, you know, if you can bring more people together to do, like, Pilates out in a parking lot or to, you know, talk about clean juices and stuff, then you can create a really healthy community. And I feel like a healthy community just, you know, trumps a not so healthy one. And everybody's going to thrive in that.
Sam Bauman:Yeah, absolutely.
Samantha Hueman:That's kind of the goal over here in this little pocket of town.
Sam Bauman:Very cool. Well, buying this business, I'm sure, felt like a risk. Would you say that's kind of a main risk that you've taken since taking over, or are there other kind of big moves that you've made that felt like risks?
Samantha Hueman:No, I think so. I think that's the biggest risk so far. I mean, there's been a lot of risks, but that one definitely stands out. And I feel like something I did not mention is I've never worked in coffee before. So, one, I never owned a business, and two, I never. Like, the fanciest coffee machine I had was an espresso machine, which you put a pot in there and it makes coffee. So coming in here and just coming into business in general, I definitely, and still do to this day, face a lot of imposter syndrome. Like, you're not supposed to be here. You. You know, and, like, it's a competitive space. Like, there's a lot going on in the coffee industry, and it's. I think it'll forever be that way. And I. Yeah, I think just, you know, coming out of my comfort zone of the corporate lifestyle and coming into small business without having any sort of background in that, let alone not having any sort of background in what it is you're providing, it's a huge freaking risk. It should have failed the first Week, honestly.
Sam Bauman:So what kept you going through all of that?
Samantha Hueman:The community. Yeah, the community. The staff people were so. This community was so excited when were here. You know, they. It was like, so welcoming. Like, it was just like another family. And like, I hadn't. They had no reason to. To like, trust or no reason to think that, like, I was going to do anything here. You know, I didn't know that. Some of them were, like, scared that this was going to go away. But I think, yeah, I think it was just motivating every single day to. Cause it was exhausting. And there was, you know, there was definitely times where I was like, oh my God, I'm completely failing at this. And then there's other days where it's like, yay. Like, that worked out, you know, and they were there. Like, they still come back to this day and they're like, look how far you've come. And it's just, yeah, like, do it for them and do it for my staff. My staff is wonderful.
Sam Bauman:And so in those moments where you experienced that imposter syndrome or felt like you were failing, you know, what did you do? Did you reach out to your staff or where did you find that kind of community support?
Samantha Hueman:I, you know, that's a good question. I am definitely one to like, lean into, like podcasts and books and things. So I would go to, I would lean into those. Like, if there was somebody that I viewed as being successful in a space, I would go read about it or listen to them talk about it. I do trust my staff, like, wholeheartedly. And I had no idea how to use one of those machines, like, no idea how to use an espresso machine. And I was kind of like tiptoeing around it, like, because there's kind of the humiliation factor with it too, you know, like 30 years old and I'm going to my 19 year old employee being like, hey, can you show me how to use this? And I own this space. And they were just so welcoming into it and like, yeah, let me show you. And so I think, yeah, like, leaning into them had also built that confidence of we're all here. Like, it doesn't matter how old you are, how much experience you have or you don't have. Like, there's something for everybody to be learned.
Sam Bauman:Yeah.
Samantha Hueman:Yes.
Sam Bauman:You, you kind of came into owning a business, I think, from an interesting, you know, an interesting angle, because you then are ending up sort of being both the boss and the learner at the same time. Whereas, you know, if you had sort of started this from nothing. You know, you're building it. You're learning as you go. And maybe it kind of feels like you're starting in at the ground, but you sort of started in halfway up the building and. And then you're like, hey, you down there on the floor. Can you teach me? Can we, like, work together? Which is really kind of unique, I think it is.
Samantha Hueman:And that's something that's kind of been a little bit of a mind twist for me, too, because, yeah, I did come from, you know, like, nearly like a director level, and then going down. Not down, like, it's not a bad thing, but going backwards in a way. And it was kind of a little bit of an identity, actually. Complete identity shift for me of, I don't know, anything now, you know, like, yeah, it's. But I'm actually kind of glad that it did go that way, you know, because it's also brought to light, like, a lot of areas of growth, not just for me, but it's. I feel like it's helped to make the business run a little differently. I don't know if it's running better or worse, but, like, you know what I mean? Like, it's. It's provided the opportunity to make a change.
Sam Bauman:Yeah.
Samantha Hueman:Yeah.
Sam Bauman:What are some of those changes that you've made or influences that you've brought to the business in the last year?
Samantha Hueman:That's a good question. Well, I think we talked about, like, small business supporting other small businesses. I do have quite a few that I am providing, like, their. Their goods here. Like our Chai as an example. I've got candles for from local places. And then, yeah, kind of giving other small businesses, like, a voice, like, using this as a platform, if you will, giving other small businesses the opportunity to be here and, like, do this with us. I think that's something that's unique to the way that I've been operating. I also think, too, with, like, just the way the business was headed before us, there was a lot of. I don't know if it's like the word is disconnect, but I feel like there was just a little bit of a lack of. Maybe not motivation, but just a lack of, like, spirit in. In the staff. And I can't necessarily blame them for that when you don't really have, you know, a guidance for it. And so I think that's something else that, like, brought to the table was getting, remotivating and refining, like, everybody's strengths and making sure that they're being utilized in the ways that is not only going to help this business turn, but also help them feel more confident about what they're doing and they're going off into the real world too. So give them something to talk about.
Sam Bauman:I think that's such a good point and so true. You know, often we talk about employee growth or employee satisfaction as if it's sort of these two separate things. You know, our employees have their own needs and the business has its needs and they feel like they're in conflict. But I really feel like if you do it well, they can kind of bolster each other. Where you're caring for your employees in a way that helps them and helps the business.
Samantha Hueman:Yeah, yeah, you're right. It can seem like water and oil sometimes. But no, I feel like it's been successful so far. Yeah, they're still here.
Sam Bauman:Haven't really had to do a lot of hiring or had a lot of turnover, which is, I think a testament to the work that you're doing and kind of lifting people's spirits.
Samantha Hueman:It's been fun.
Sam Bauman:Yeah, it's awesome. Are there tools or processes that you really lean on that you have found really helpful in managing the day to day, managing things behind the scenes or working with your employees?
Samantha Hueman:Yeah, as a small business owner, you're wearing a lot of hats. Like I know everybody says that, but you are like a lot. And I feel like it's not an earth shattering process by any means, but it is just communication with my employees, with my vendors and something that we use here is like a communication tool. Slack. And I have, you know, like on Mondays, I'm making sure that they know exactly what to expect this week for events. We do a lot of events here. So I'm like, here's what you can expect, here's action that's required from you or here's when they're coming in. And I think just having like open and there's so many ways that I can improve on that too. Like every day I'm like, oh yeah, I should communicate that with them. But I just think like finding ways to be communicative with your team not only benefits them because I don't think they want to be left in the dark, but it also frees up your time too because now it's not like you're answering text messages as much or you know, emails or oh, we didn't know this was coming or you know what I mean? Like, it's just, yeah, not an earth shattering concept by any means, but it's definitely something that I'm like, always trying to improve on. And I'll leave, like, little. Like, it's so old school, but, like, leaving little sticky notes around the shop when I'm here, like, oh, yeah, like, coffee's coming tomorrow, or, you know, it's just. And then I notice those next days if I'm at home, I'm not receiving messages and I'm like, okay, everything's going fine.
Sam Bauman:Well, the concept of communication is not earth shattering, but I do think that it's something that people often do not actually execute well. So it sounds like some of the tools that you're using are proving effective and you're feeling the impacts of it. Telling people what to expect and giving them information ahead of time helps them kind of trust the process and trust you.
Samantha Hueman:Yeah, yeah, I appreciate you for saying that because, yeah, sometimes, like, I'm doing it and I'm like, oh, they probably just think I'm like, I'm harping at them or something, and it's like, no, this is gonna benefit us all. I think you're right. Yeah, it seems that way so far.
Sam Bauman:That's great. What advice do you have for people who are thinking about starting a business or purchasing a business or people who are already running their own businesses?
Samantha Hueman:Yeah, well, I think it can be true for whether you're starting or you've purchased a business or thinking about it. It's like having a North Star, like, knowing what you want and sticking to that. I feel like once you get in this space, there's a lot of people and things, resources out there, you know, social media, telling you, like, how you should operate your business or telling you, like, should you do this or that, vendors coming at you with all different suggestions and things, and it's all great, but it's like, if you don't have that North Star and you kind of just grab every glittery object out there, it's not yours anymore, you know, and then you're doing what are you doing it for. And that's when the burnout happens. Because it is a very demanding area to be like, you're constantly on the hook for something and you have somebody to respond to. And so it's just like, for me, I think the advice is just keep an eye on that star and don't drift too far away. Go experiment, do those things, but make sure that it's going to align back to that.
Sam Bauman:Have you had any experiences of maybe realizing you're drifting a little bit from that, or has it felt mostly easy to keep your eye on what you're really trying to do.
Samantha Hueman:No, I think I've definitely drifted here and there. I think it's such an easy thing to do, especially if it's coming down the line from a, like a customer or like a client or something. They want it and so you're like, oh, well, I have to give it to them, otherwise they're gonna go away, you know. And so I definitely, especially in the beginning stages, like, that's, that was my fear and it still is today. Like, I still fight it. But yeah, we have like, there's all the time, you know, like, we're a coffee shop, an acai shop, but people come in and we do have breakfast sandwiches, but that's not like my bread and butter. Right. And so there's all these ideas of, oh, you should have focaccia or you should have salads. And it's like, I did lean into that at one point. I was like, oh, yeah, we would get more like, of a lunch clientele. And I started looking into it and I was just like, that's not what I want to be. Like, if I want to be that, I'd be a full blown restaurant. Like, I'll let the guys next door have that. Like, I just, like, we're fine. Like, how do I continue? Continue to elaborate on, like, what it is that I have to offer and make sure that's the best it can possibly be for my customers. Yeah, it's kind of a stinker.
Sam Bauman:Well, and those new things can be really exciting too. I think, you know, as an entrepreneur, sometimes that's the stuff that feels fun and energizing. It's like, oh, I get to explore a new product or a new service line. And yet that can also be a detraction from really strange, strengthening your business in the ways that you want to be.
Samantha Hueman:Yeah. And there's. I always have to remind you're right. Because it is like, it's fun to dabble in new spaces and it's fun to see, like, people light up and, oh, you brought this. And you know, it's. It's fun to have that happen. But then I have to remember that it's just me here. Like, unless you want to manage some more. Like, you should probably put some of those to bed, you know? Yeah. So, yeah, it can. I've learned to identify when I'm drifting away from that North Star, but it's just always been a good reminder to me to stay really close to it. And you're not in business to make everybody happy, you know, like, you're in it for, like were talking about earlier for yourself. Like, there's obviously something you're getting out of it and then there's a community out there that you're trying to support. Like, if you start trying to serve every community, you might as well just be Walmart at that point. Like, keep it for them, you know, like, they've got that.
Sam Bauman:Absolutely. So, speaking of community, we always do a community spotlight at the end of every episode where we ask our guests to talk about one business in the area that they think is doing good work and say a little bit about why. So who would you like to talk about today?
Samantha Hueman:So I would like to put the spotlight on Hadley and Hallie Rickers. They are a sister duo. They have two separate things, but they support each other. They're artists. Halle or Hadley does metal work, she makes jewelry, and then Hallie is painting and they. I know Hadley just owned. Opened a studio over in the North Loop, I want to say, but I want to shed light on them because they had come or. Yeah, Hadley had come in here like maybe six months ago at this point, and she was super great, introduced herself and she didn't have a studio at the time. And she was telling me about her like, metal work that she does. And she was like, would you ever consider doing a pop up here?
Sam Bauman:And.
Samantha Hueman:And I was like, yeah, I would love that. I didn't know how art was going to be received with art. I mean, now I know it's good. Like, this is northeast. Everybody loves art. So silly to think, but I just didn't know at the time. And so I was like, yeah, we could do it. So it was just like a couple months ago, her and her sister came back. They set up a cute little pop up over in the corner there. And when I say I was expecting like 20 people, I honestly didn't know, like, I did not know what to expect. I just thought like, I didn't know they were gonna do any advertising. I didn't. Like, I knew she was going to do some Instagram stuff and whatnot, but I had no idea, like, the full extent of it.
Samantha Hueman: So I thought, okay, maybe like an initial 20 people will come in. They'll be great. They could, you know, and then they'll see our customers come in and they'll get to get their brand out there. It was like 10:30 in the morning and this place was like a nightclub. Like, it was popping at the seams to the point where I had to like turn off the door, like alarm because There was just, like, a line of people, and the door was just going, ding. I was like, oh, my gosh. But the reason, like, I want to shine light on them is because I just think, one, she came in here and introduced herself, you know, just kind of cold called it, and was like, hey, can I do this? And then two, I am not an artist.
Samantha Hueman:I feel like art is something that's just a crazy concept. Like, she's making rings for people and make and other beautiful things, and Halle's painting, and it's just, like, for people to put up in their houses, in their offices. And I'm like, that's such a unique thing. And I don't know how you do that. And then on top of it, that. To just see this, like, huge community come in. And they were there for, like, were like, the secondary. And it was so cool to see. I was just like, that's amazing. So, yeah, I think they. Yeah, they're. They're onto something. It is super cool.
Sam Bauman:Awesome. Thank you for sharing. I bet that was an exciting moment for you.
Samantha Hueman:It was super exciting. Yeah. I was like, this. Yeah, we can do this again. But I was like, I was just really amazed to see it. Like, I don't know, maybe I don't give enough, like, thought into art, but it's. It's a cool. It's a cool thing. And I don't know how they go about making it happen because it takes so much time to do, too, you know, So I have a lot of respect for it.
Sam Bauman:Yeah, it's. It's its own kind of challenging small business to run, for sure.
Samantha Hueman:Yeah.
Sam Bauman:Thank you so much for talking with me today. This has been great. I've been wanting to come here and check out your space, and it's really cool and definitely feels like a good reflection of, you know, your North Star, the vision that you have for this space. So.
Samantha Hueman:Well, thanks for coming. I was excited for you guys to be here. Yeah, I was a little nervous, but it ended up being okay. Thank you. Thanks for coming.
Sam Bauman:Thanks again to Samantha Heman, owner of Honor Coffee in northeast Minneapolis. You can find onur at their website at H O N O U R C O F F E E m p l s.com that's onrcoffeempos.com and on Instagram, nrcoffeempls spelled the same as their website. You can find that info in the show notes as well. And make sure you tune in next. Week for our next episode. Thanks.
