Do Good Diapers: Eric Forseth

Eric Forseth spent over a decade in advertising, hopping between agencies and working long hours on campaigns for major brands. But somewhere along the way, he started asking himself a question he couldn't shake: what else could I do with my life that feels more meaningful?

In May 2025, Eric and his wife bought Do Good Diapers, a cloth diaper cleaning service in the Twin Cities. That was the easy (but also scary) part. Then Eric got to work transforming the business, using his advertising skills and genuine care for people to create something that more effectively reflected his values. Within a day of "calling in sick" to work, he and a friend built a brand from scratch: colors inspired by The Clash, authentic voice, and a clear story about serving families.

But what really drives Eric's work isn't diapers, it's relationships. He talks about business ownership as an extension of his lifelong pattern of caring about people, staying in touch, and building community. Every client interaction matters.

In our conversation, Eric shares his winding path to business ownership, how he's making cloth diapering easier and more accessible for modern parents, and his vision for working with daycares and the city to eliminate a million disposable diapers from landfills each year. In our conversation, we explore what it means to build a business on genuine human connection and find fulfillment in work that aligns with your values.

Guest Info

• Business: Do Good Diapers
• Guest: Eric Forseth (he/him)
• Links: Website • Instagram

Community Shoutout

• Arbeiter Brewing (Website • Instagram)
• Wildflyer Coffee (Website • Instagram)

Host & Show Info

• Host Name: Sam Bauman (she/her)
• About the Host: Sam is the President of Mellowlark Labs, a Twin Cities-based small business consulting agency. She has a masters degree in counseling psychology, a field she worked in for several years before applying her skills in business, and is certified in Organization Development.

Podcast Website

Sound Editing By: Adam Rondeau
Podcast Art By: Andy Bauman (website)

Transcript

Sam Bauman: 0:12

Hey, listeners, and welcome to the neighborhood. I'm Sam Bauman.

Adam Rondeau: 0:15

And I'm Adam Rondeau.

Sam Bauman: 0:16

And this is not so small. Today we talk with Eric Forset, owner of Do Good Diapers. Eric has taken a winding road to business ownership. Over the years, he's worked as a trash salesman, a coach, a blog writer, and eventually found his way to advertising. Hopping around ad agencies and working long hours. Eric kept asking himself what else he could do with his life that felt more meaningful. Last May, he found his answer when he bought Do Good Diapers, a cloth diaper cleaning service in the Twin Cities. But Eric didn't just buy the business. He brought his creative background with him and completely rebranded it. What makes his approach unique is how he turned a straightforward service into a. A brand and a community. He's making cloth diapering accessible for modern parents while eliminating about half a million disposable diapers from landfills every year. Together, we talk about his journey from advertising burnout to finding purpose in serving families. Trash salesman, a coach, a blog writer, and eventually found his way to advertising. Hopping around ad agencies and working long hours. Eric kept asking himself what else he could do with his life that felt more meaningful. Last May, he found his answer when he bought Do Good Diapers, a cloth diaper cleaning service in the Twin Cities. But Eric didn't just buy the business. He brought his creative background with him and completely rebranded it. What makes his approach unique is how he turned a straightforward service into a. A brand and a community. He's making cloth diapering accessible for modern parents while eliminating about half a million disposable diapers from landfills every year. Together, we talk about his journey from advertising burnout to finding purpose in serving families. How he's building relationships with the people he serves, and his vision for expanding the environmental impact that he has through partnerships with Fake Hairs and the City. Eric brings his whole self, his skills, his values and his genuine care for people to this work. And it shows. I hope you enjoy our conversation. I'm kind of excited because, like I was mentioning to you, I have known about Do Good Diapers for a long time. My brother used your services back when his tweens were babies. So if you could just start off by introducing yourself and telling us what your business is, that would be great.

Eric Forseth: 1:53

Alright. My name is Eric. Thanks for having me. My wife and I own Do Good Diapers and we are a cloth diaper cleaning service in the Twin Cities. We have a service area, I guess, radius of like 50 miles around the metro area. And we just help new parents who want to choose to diaper a better way use cloth.

Sam Bauman: 2:14

So I know that you actually acquired this business. It wasn't a business that you started. So can you tell me a little bit about how that came about and when that happened?

Eric Forseth: 2:24

Yeah, I can't imagine starting this business. I'm really glad that someone else did and Peter owned it for about 15 years and I guess the. How much time do we have?

Adam Rondeau: 2:35

As much as you've got.

Eric Forseth: 2:36

All right. Well, we. So many years ago I decided I wanted to work in advertising and it was this sort of thing that I stumbled upon. It's like I didn't know what I wanted to do for many years and I've been Working since I. I was 12 and I had a ton of jobs. And along the way I just kind of fell into this kind of conversation while I was delivering a donut to somebody at my university, and I met the marketing director of that university, and he and I just started chatting. I told him I was a marketing student, and he said they were looking for an intern to help with the university blog.

Sam Bauman: 3:15

And.

Eric Forseth: 3:15

And I'd never written anything before other than things that I had to write for school, and I hated school, so I didn't really try at all. And so he. Pat was his name. Pat asked me if I wanted to do the school blog. And I said, sure, why not? And I've never blogged before, but I thought, I can figure this out. So I started blogging, and it turns out that I really enjoyed it. And then it was the first time again that I got feedback on anything that I'd done other than, like, throw a football, where someone was like, oh, you're pretty good at that.

Sam Bauman: 3:46

And.

Eric Forseth: 3:47

And so I started to kind of figure out what I wanted to do with that because, again, academically speaking, I wasn't successful at anything. I was a really bad student, got in a lot of trouble. I was good at socializing. That didn't bode well for me in the classroom. So anyway, I started working for the university that was going well. And then I was chatting with one of my professors, and she said, well, have you thought about public relations or advertising? And I said, I have no idea what either one of those things is. And she said, well, you should contact, try and find somebody at an ad agency and then have a conversation, see what happens. So I met with this woman named Kristin. Kristen directed me to Lisa and Jenny. I met with Lisa and Jenny. They said, you got to go to ad school. And I was like, I hate school. And they're like, it's not school. It's like you go there and you learn how to write. And I said, well, I can do that. And so I went, like, I signed up, moved all my stuff in July of, I think, 2012 or something like that to Minneapolis, went to ad school for a year, got into advertising, and absolutely loved it. It was like the first time in my life, I think I was 26 and from high school until then, I didn't have a clue what I wanted to do. And I tried a various number of things. I was a trash and recycling salesman for a while. I think that was like the longest tenured thing that I did after high school. But once I found advertising I read the book hey Whipple, Squeeze this and I was like, it all resonated. This is exactly what I wanted to do. Then I met with Jenny and Lisa and they were so cool and we talked about advertising and also books, movies, music. And it was also another like, these are my people. Like I finally found like this group of people that I think that I wanted to be a part of. And so I followed that all the way to Miami Ed school and then I had to move to Indianapolis for my first job. Grateful for the job. I was grateful to move back to Minneapolis about a year later and from there I was just like in it. And it was the best. I worked, you know, 60, 70 hour weeks working on campaigns for the twins and for Polaris and Arctic Cat and you know, Golden Plump Chicken and Essential Water. I worked on B.F. goodrich. I did work for a lot of different brands. And then I worked at the University of St. Thomas and that was kind of a pivot. I remember driving to work one day when I was at an agency called Six Speed. And I kept thinking that I wanted to do something more meaningful with my life. And that was Maybe in like 2016, 2017, somewhere around there. And I thought like, there has to be more that I can do. And it's, I'm not, I don't think of myself a lot, but I also am self aware enough to know that I have a certain skill set and a certain, you know, personality and various like attributes that I think can contribute more to the world than me sitting at my desk writing more headlines for a Polaris, you know, razor. And so I thought if I go to, you know, work at St. Thomas then I was going to get my MFA in something or MBA in whatever and like then teach and involve myself in the lives of young people. I thought that was a, you know, more of a noble pursuit and something that I always wanted to do. I coached for 10 years as part of my, you know, past of doing a lot of things. I coached for 10 years. I mentored, I was involved with the community a lot in lacrosse when I was growing up, Boys and girls club schools, after school programs, stuff like that. So I thought I can be involved with, you know, these kids lives and that would be a positive thing, a little bit more meaningful than what I've been doing again, you know, writing headlines for Polaris or whatever. So I did that and then we had our daughter in 2020. Then Covid was going on and everything changed. And after a while like the work was not fulfilling and the path to becoming a professor wasn't really going the way that I wanted it to or that I thought it would. So I pivoted again, and I started working at another ad agency called Wonderman Thompson. We lost a client, and like, half the people got fired. Now that I don't think the agency even exists anymore in Minneapolis. Anyway, so I got let go. And then I freelance for a while, and then I started working at Duke adam. And while I was at Duke adam, our second kiddo was born. Jack. I GUESS It'd be January 31st of 2024. And so he was born. And I had some time, like three weeks or whatever. My leave was to think about some things. And I just. Again, I kept thinking, like, what else can I do? I have to be. There has to be some other thing. For a variety of reasons at this point, I've been let go from a couple different agencies. It's a really sort of tumultuous environment, and the longevity of being in advertising is not great. I saw a lot of people give their lives to advertising to the detriment of their families, and they lost their marriages, their kids. You know, just, like, bad things happened, and they just. They. They were all in. They wanted to be creative directors or ECDs or GCDs or whatever, and everything else went south. And I had no intention of doing that. So I kept, you know, again, like, asking questions and trying to figure out what I wanted to do. And eventually I thought, well, I'm going to talk to the CEO of Duke Cannon, because he's the opposite of me. Like, this guy is, like, buttoned up. He's very polished. All of his clothes are clean. You know, he wears, like, nice white shoes. He's got hair. It's, like, always parted perfectly. He shaves every day. And he's a Yale guy, you know. Like, his background is, like, East Coast, Ivy League. Like, he's. He's great, and he's goofy enough to be relatable, but, I don't know, like, serious enough to. To give me an idea of, like, this guy knows what he's doing. And so I met up with him. I think it was probably like a week and a half after Jack was born. And we had coffee, and I told him I was like, I'm not going to retire from Duke Cannon. Like, you know that. I know that. And I am trying to figure out what else I want to do with my life. And so he suggested. It was a great conversation, and he said, you need to start writing stuff down because it can Live in your head, and you can have these ideas, and that's great, but ultimately, you're not gonna find a lot of traction unless you start putting pen to paper and, you know, figure it out. So I wrote down a bunch of stuff, and I came back to him a few weeks later with some ideas that I had, along with maybe, like, a more broad sort of, like, notion of being a business owner that was brought on by a book that my friend Pete shared with me called Main Street Millionaire by a woman named Cody Sanchez. And the premise of the whole book is just like, there are boomers out there who have really successful businesses. They're looking to retire. They might not have a family member or a person within the organization looking to take the reins, and they're profitable, right? Like, they're these just, you know, Main street boring businesses that are making money that you can buy without a lot of money down. If you kind of, like, meet the right people and make the right deal, it's possible that you could be a business owner. And so I was like, well, that's cool. And so the way that a lot of people started is like, laundromats. And so I went back to Ryan, and I was like, I got some ideas, and idea number one was like, I'm buying a laundromat. And he's like, do you have a passion for laundry? And I said, no, but I don't hate laundry. Like, I don't mind doing laundry. It's something that I do, and I do a decent job of it, depending on, you know, who you ask. My wife might not agree. Sometimes I don't always, you know, separate the lights and the darks, but I get close most of the time. And so Ryan said, well, you should talk to this guy named Peter. He owns a commercial cleaning service. He's got this diaper cleaning bag business that he's been running for a while. And he started in, like, you know, many years ago, and he would just drive around and pick up dirty diapers and, like, put them in his van and go wash them and then deliver them. And I was like, well, that's gross.

Sam Bauman: 12:50

I'm not doing that.

Eric Forseth: 12:52

Why would I want to do that? This guy's nuts. And so I met with Peter, and we had a really great chat. And then he kind of became a mentor type person, and I bounced my ideas off him. And I'd say, hey, what do you think about this business or that one or whatever? And eventually I was like, hey, what do you think about urine analysis businesses? It seems like A pretty sort of simple operation. Two people. Feels like none of them have any sort of branding. Maybe there's a story to tell there. It could be interesting. And that's what I was looking for. I was like, if I buy a business, I want it to be boring, profitable, have zero branding. And I wanted there to be a story to tell because I wanted to implement the skill set that I'd been developing for the better part of the last 14, 15 years to do something on my own. Like, I'd been pouring into a lot of brands, and why not my own? I have the skill set. I know enough people to make this thing happen. Anywho, at one point, after I was asking Peter about all these businesses, and he's like, not a good idea. And I was. I got in my car one day, I think it was before Thanksgiving or Christmas, were heading off to visit with Ali's family, and Peter texted me, and he's like, what do you think about buying a cloth diaper cleaning service? I was like, I don't know. I hadn't thought about that. But, you know, if you want to talk about it, I love having conversations. So let's let us converse. And so we met, and he brought the P and L sheets for the last four years. I looked at them, had no idea what any of them meant. Sheets of numbers, right? It was like a writer's worst nightmare. And now, like, I just live in spreadsheets every day now. It's really weird, but I did what I've always done, and I started talking to all my smart friends. And I said, okay, like, what do you think about this? What does this mean? And so I had all, you know, like, CFOs and various other, like, financial folks that I'm friends with. They're all breaking these things down, and I'm taking notes and being like, I don't know what any of this still means. And the conclusion, however, was that folks were like, this is. This seems like a good business. You know, it's not. It's a good sort of, like, stable, solid, healthy, intro business. It's a simple operation. One of my smart friends, Zach, said, whatever business you buy, make sure that the people that you're serving are people that you like and that you want to provide a service for. And so as we started to put the pieces together as far as, like, boring, stable, profitable, no branding, or, you know, outdated branding. Story to tell. And then demographic of people that we work with, like, everything made a ton of sense. And so then the next part was Trying to get my wife on board, which was challenging. She's a little bit more risk averse than me. But we, you know, we figured it out. We signed a bunch of papers on May 9th and assumed ownership of Do Good Diapers on May 12th.

Adam Rondeau: 16:10

Wow.

Eric Forseth: 16:11

Wow, that was a really long winded answer.

Sam Bauman: 16:14

That's great.

Adam Rondeau: 16:15

It was a great answer.

Sam Bauman: 16:16

Yeah, absolutely. And I'm excited to be hearing you talk about it because you've come to business from such a different angle than many of our guests who have this passion and decide to share their passion with others. And yet I hear you saying you're bringing your passion to your work too. And I'd love to hear you reflect on. In the time that you've owned Do Good Diapers, how are you using the skills that you've accumulated over the last couple of decades?

Eric Forseth: 16:44

Well, I think. I mean, going back to my earlier point about school and how I hated it, the only thing that I was really good at was socializing. People are. I mean, I think that I care about other things, but if I were pressed to give answer, like, what's something that you really care about? I'd just say people. Like, that's my number one. Like, I forgot the quote, but there's some. Some sort of a thing where somebody said, like, you know, what's the thing that you think about when you're not occupied with something else? Like what occupies your mind or your thoughts right when you're not. Like, when you have time to think. And I'm always thinking about somebody and then I'm like, I gotta text that guy. I haven't talked to them in a long time. Or I should call her because I haven't seen her in a long time. And I just, like, something pops up in my memories or whatever. But I'm always thinking about people. And so, like, that's kind of the thing that I've applied the most is just like caring about people and trying to bring that to the day to day at Dogood, because that is ultimately our goal. Our operation doesn't exist, period, if I don't care about the people that we're taking care of. And so that's first and foremost, I'd say beyond that, we. I think it was maybe even before I signed the papers, I was already on a call with some decision, some people out in California to redo the website. And before that happened, I remember I took a, quote, sick day. This was the only time since I was working at Kmart when I was a sophomore in high School. I called in sick to Kmart once. Beyond that, I've shown up every day to work for, like, the rest of my life. And one day at Duke Cannon, and nobody's listening to this, I don't think from there, so it doesn't really matter. But I don't work there anymore.

Adam Rondeau: 18:49

That's right.

Sam Bauman: 18:49

Whatever.

Eric Forseth: 18:51

Anyway, so I called, I sent my boss a message, and I'm like, I'm not feeling well, or my Jack's not feeling well, or somebody's sick, right? And I can't. I'm not gonna make it in today. So. And then I went over to my friend Caitlin's house, who's a very talented designer. I think she might have done the same. So we had a day to just, like, work on what, like, what is this brand? And I remember I was just pacing back and forth in her kitchen, and I was like, okay, so it's this, this, and this. And I kind of outlined. I'm like, I want it to feel kind of like mommy blogger. Like, it needs to be, you know, there's got to be some sort of element of it that. That appeals to, you know, parents and, like, you know, moms and dads and, like, that sort of, like, vibe. But I also wanted it to feel, like, fashionable. I wanted to have a higher end aesthetic, and I wanted it to be a little bit rock and roll, because my other passion is music. I love music. I used to write for City Pages. I reviewed a lot of concerts and albums, and I've interviewed musicians and bands and stuff in my past, and that was a lot of fun. So we looked at the. I sent Caitlin a. A folder full of old album art from the 70s, and the one that we landed on was the Clash album Give Him Enough Rope. And it's got this really rad, like, blue and red and chartreuse colors. And so Caitlin put together this color scheme of those colors, and I wrote a bunch of lines that day. She kind of took some of the stuff that I was saying with line, like, I want this brand to be this. She put together a mood board, and, like, on the spot, she was just kind of, like, crafting what this brand was gonna look like. And then I started writing headlines on, like, this is what I want this brand to sound like. And so within, like, eight hours, we basically came up with, like, this is the brand. And, like, I am forever floored by the amount of talent that I've been through by. In my career. And Caitlin is phenomenal. And so I guess that's kind of how that all played out. Like we worked with this company out in California and they got us part of the way with the website, but then beyond that it was taking too long and they weren't really moving very fast. And so I said, we're done. I'll take it from here, thanks. And so then my buddy Chris helped finish the website and he's like an E commerce guy, but he also knows how to do everything, which is amazing to me. And so I was just like, we gotta finish this. I can't wait for these people. Can you help me finish this? And he said, sure. So he's been helping with Google Ads, all of our digital assets, the campaigns, he runs them, manages them, helped me build the back end of the website and I wrote everything. And so that's kind of how it all came together. It's just kind of a, it was nuts, it was a sprint, a lot of nights, a lot of thinking, a lot of working, a lot of conversations. But it turned out really well. Like, I'm really pleased with where the brand. I feel like we actually have a brand now. One of the things that we wanted to do because do good diapers previously was it provided a service for people and that's great, that's a great place to start. And so if people wanted to have someone else clean their cloth diapers like you would work with a diaper cleaning service. And what I wanted to do was kind of take it from what it was and then turn it into a brand that people wanted to work with. And I feel like a lot of the work that we've done as far as the aesthetics and the look, the feel, the website, the way that it's built and constructed and it's easy to navigate and easy to work with, along with some of the language that we use, I feel like we've, we're hopefully turning it into more of a destination for folks who are just cloth curious. Like, you don't need to be hell bent on like, you know, environmental causes or anything else. You don't need to be super passionate about cloth diapering. You can just make a logical decision and be like, this is actually kind of a cool brand that we want to work with and based on simple, you know, factors about, you know, better for your baby's skin, it's more affordable than buying diapers and it's better for the environment. It's like we can make a pretty sound argument pretty quickly and then also kind of like just be a brand that folks are like, this is Pretty cool. Like, it's cool that the Twin Cities has this business.

Adam Rondeau: 23:30

I imagine in the time frame that you were talking about, like the day where you spent all that time building what ended up being that brand, there was a lot of moments of excitement too, right? I mean it. I'm not. You're not like, you're saying it in a very calm way right now, but I imagine in that moment when you're working with somebody and there is like this energy bouncing back and forth, there's like just. That's such a, like life giving feeling. I feel like, first of all, you're like living on the edge. You're like about to buy this company.

Eric Forseth: 24:01

Right.

Sam Bauman: 24:02

And you played hooky from work and.

Adam Rondeau: 24:06

Then you're working with somebody who you're like just, you know, having this exciting thing come together in a way. It doesn't. It didn't feel like you. It didn't sound like you were beating your head against the wall. You were just like, everything just kind of made sense. We were. That just sounds like such a, like, I don't know, the sort of thing that you probably won't ever forget, right?

Eric Forseth: 24:27

Absolutely not. I mean that. But that's also the reason why I got into advertising, was to do that.

Adam Rondeau: 24:33

Yeah.

Eric Forseth: 24:34

And then when you're in ad school, that's what you do. Then you get into actual like advertising and you work at the agencies and you have to go through the account team and the creative director and the CEO and the other creative director and then the client, and then you go back through that gauntlet a second or maybe even a third time. And it's brutal. But this was the first time where it was like, Caitlin and I are doing this. We're making the decisions. If we like it, we're going with it. And so were able to like build a brand completely, like redo the brand in a day because there weren't a bunch of other people to get in the way. And we both had been working in advertising long enough to know what were doing and know how to get to that end point. And so there was a lot of, like I said, there was a lot of pacing. There were a lot of moments of like, just, you know, going outside and like, deep breaths and, you know, contemplating and coming back in with like three other questions or four other ideas. And like, what do you think about this? And Caitlin's just so good that I could say something and then she would start building something for me to react to and it just happened.

Sam Bauman: 25:52

Well, one of the things that we've noticed as a pattern in small business owners, is that exact thing that you're describing, they are closer to the work that's happening at the business, and that affords them some flexibility, some responsiveness to be a little bit different or set themselves apart from a bigger company or a company that's working with an ad agency to develop their branding. How would you say that your branding itself was impacted by the freedom that you had to create it?

Eric Forseth: 26:32

I mean, I think that's kind of the catalyst for everything, like, having the sort of the freedom and the autonomy to do what we thought was right and to be able to make quick decisions and then just say, like, is this. Do we both, like this? Yes. Move forward. And like, that was it. Like, there were no, you know, indecisive creative directors. There was no sort of, like, hemming and hawing of, you know, this person and that person, and folks who might see your first idea and then say, like, oh, like, okay, so that's your first idea, but I want to see 15 more. And then you spend the next week and a half coming up with, you know, another 30, 40 ideas. But maybe they're not better than your first one. And you're just spinning your wheels because somebody wants you. You to go through that process. And so when you're doing it for yourself and you've done it for long enough, your instincts are pretty good, and you just do what feels right.

Adam Rondeau: 27:33

There's no translation, too, when it's you doing it for you, right. That when you're working with somebody else, you'll hear them say everything that they say they want, and you're like, cool, I got it. I'm starting to see it, even. And then you go do it, and you turn around, they're like, I don't know, something about that color just feels too masculine or something. And you're like. You literally said you wanted this to feel masculine last time we talked, you.

Eric Forseth: 27:58

Know, and then that was my job for years, every day. Yeah, I would talk to somebody, and I'd write. I'd write, you know, I don't know how many headlines or blocks of copy or come up with idea after idea. And it was always based on what somebody wanted, based on. On a brief or something that the creative director said. And then you come back, and it's exactly that. And it's hard because I liked advertising, and I knew what it was and what I was getting into. And I realized that it was a lot better to exist within that construct with a Positive attitude. I did. But it's also. It's hard, especially when you're married and you have kids. Like, before that it didn't matter. Like, I used to just sit in my apartment when I wasn't doing anything at night, and I would just work. I would sit there with, you know, somebody, pa, and I put some records on and I would just sit there and like, write more because I had time. Yeah. So it didn't. It was. It was a fun exercise. Until it's not.

Adam Rondeau: 29:00

Yeah, yeah. And that type of creative work can be one that just like, you can't. It doesn't show up from 8 to 5 or whatever. It can come whenever. And so then if you aren't making space for it outside of the normal work hours, you might not have as good of work. So when you're talking about things like throwing some records, have a summit at IPA and then working, some of those times are probably your best ideas because that's when the idea happened to strike, right?

Eric Forseth: 29:29

Yeah. There are a lot of ideas, a lot of headlines, a lot of insights.

Adam Rondeau: 29:33

And so that's why it doesn't really work very well for someone who's also trying to be like a active member of their own family if they have to, you know, get in the car and drive whenever those things show up.

Eric Forseth: 29:46

Yeah. Can be tough.

Sam Bauman: 29:48

You mentioned the story of the business and how important it was for you to find a business that had a good story. What is the story of do good types?

Eric Forseth: 29:59

Well, I think. I mean, a lot of it has to do with the environmental element of it. Right. Like, I remember talking to the previous owner, Peter, about, you know, a diaper business. And he. I don't know if this is like classified information or not, but he's like, I'm not particularly passionate about diapers. Like, I use cloth diapers with my kids, but it's not like I'm passionate about diapers, but I'm passionate about solving problems. And this is a business that solves a problem and it does it very well because, you know, if you care again, about the people that. The people who are. I mean, it starts with our employees, like, Rachel and Otha are phenomenal. And I care a lot about them and I care a lot about the people who are providing the service for. And so when you. When you think about it like that, like, that's kind of the. I don't know, like, that's the driving force of, like, what we're doing. It's not necessarily about cloth diapering it's about, like, more than that, Right. Like, my. Remember, there's another point too, where I. My niece passed away in 2019, and she was very passionate about environmental causes. Like, she was vegan and she, like, everything was in ball jars, you know, like, she hated single use plastics. She would go out and like, clean up the bluff, like in La Crosse. Like, she'd just go for walks, and she had an Instagram page with eco snakes, and they would just, like, clean up. And so that was always a, like, an inspiration and kind of a driver for like, thinking about what. When I was talking earlier about, like, what else can I do with my life? And kind of considering that and then using that also as a catalyst and springboard to, like, be involved in something that's making a difference. And so, you know, there are a variety of reasons why a person might want to own a business, but if there's not sort of an inherent, like, why behind it, beyond like, hey, I, you know, I make my own hours and I'm my own boss. Which is kind of a BS statement. Like, there has to be a reason why you want to do something like this because it's not easy. It's hard to. All the steps that it took to get to this point were difficult. There's a strain that is put on your life, your relationships, your friendships with your spouse, your kids. Right. Like, there are a lot of people who pay for it. So you have to care about it in a way that makes sense to you and is deeply rooted somewhere inside. It can't be like, people do it all the time, right? They'll buy a business that makes widgets, and they're just like, I'm making widgets because it's making me money. And that's fine.

Adam Rondeau: 33:14

But.

Eric Forseth: 33:16

I felt more compelled to have the sort of business that we owned answer a bigger question. And I feel like there is a story to tell behind why this business exists. And then there's a story that exists within me that says, why own it?

Sam Bauman: 33:37

Well, it really does seem like a great fit for you because on top of getting to use all of the various skills that you've accumulated throughout your life, you're solving a problem for people. Right. And for people who are in kind of a vulnerable place in life. I mean, being a new parent is tough and allowing them the opportunity to maybe attend to one of their other values while also not having to put a bunch of extra work on their plate. But I also, when you arrived, you started talking about how owning this business also Involves connecting with the families that you're providing the service for and building those relationships. So it really is more than just giving them the cloth diapers.

Eric Forseth: 34:30

Yeah, it goes far beyond that. I know when Ally and I had our kids, there was when you're in the first couple weeks or months of being new parents, you're always like. I remember sitting there and I was just like waiting for somebody to text me and be like, hey, can I walk your dog? Or can we bring you food or whatever. Can we like, can I come in, like hold the baby and so you can go sleep. My mom came over is during COVID with Alma our first five years ago. My mom came over for a. I don't know if it was like a night or a weekend or whatever, but we didn't see anybody. This is a really bad idea by the way. We moved the same day that Alma was born. So we actually picked up a bunch of stuff from college. Muscle movers loaded up all these boxes. They came over and moved all of our stuff across the street. So it wasn't a farm move. But I went to the real estate office and signed all the papers myself and my sweaty clothes and I stunk. It was ridiculous. It was in August. And so I go sign the papers. I come home and Allie's like, I'm in labor. And I'm like, oh my gosh, this is really bad. And anyway, so were going through a lot and like coming home to a house that was like barely set up with a new baby is like the worst thing to do. And so we did that and then like figured it all out on our own because it again, nobody can come and help because it's Covid. And I remember there was like a weekend where my mom planned. She like didn't see anyone for a week or whatever. And then she came and stayed with us for a couple days and I was able to take a nap and talk about things you'll never forget. Like it was a 45 minute nap. It was one of the best moments of my life. But I kept thinking about that, like when we bought this business, it's like, this is like, we can do one thing for these people and it means a lot and it's not for everyone. Like cloth diapering, not everyone's going to do it. And that's fine. We don't want everyone to do it. I couldn't actually handle that. It'd be ridiculous. But there are certainly more people out there who can do it. And if they knew that the service existed then I think that they would. But again, this is kind of our opportunity to help folks do diapering better and for us to make it easier and more convenient for them.

Sam Bauman: 37:01

I really love that you're thinking about yourself as part of their community. You know, like you are playing a role like your mom played for you. Not in the same way exactly, but, you know, they always say it takes a village and you're part of that village in your own way.

Eric Forseth: 37:18

Yeah, I think I've written that down somewhere. It's like in an email or something. But yeah, like we're, you know, parenting and parents, like you can go to the park, right? Like it's, look around. Like parents are a community. We kind of travel together, we go to the same places, do the same sort of things. And I think that by extension, like, you know, every. All parents have this one thing in common. Like you have to diaper your kid. And so if we are a part of that journey, it does give us an opportunity to like, get to know folks. And like I. There are people who will call or reach out or, you know, they need help with something or they just want to, you know, ask a question. And it's. I don't know if it's weird or not, but I, like, every time I get that call, I think they can't see me on the other end of the line. But it's almost like I feel like a golden retriever. Like when dad comes home from work, you know, and there's like the dog is just going nuts and it comes to you with this like, thing in its mouth and it's like, oh my God, I can't believe you're home. Like, I never thought I'd see you again. Like when people call up or they need something, it's just a really, it's a heartening like. Well, Adam said life giving earlier. It's like, it's a life giving thing, knowing that you're able to be there for someone and help them with the thing.

Adam Rondeau: 38:42

Yeah, that's cool.

Sam Bauman: 38:43

Yeah. Is it giving you some of that bigger purpose that you were looking for when you decided to start seeking other opportunities outside of the advertising world?

Eric Forseth: 38:57

Yeah. Yes and no. It absolutely has. But it's also a lot of hard work and it's a lot of just effort that goes into it. I feel like after seven months, I'm a little bit, I'm a lot more familiar with the day to day operation. So it's not quite as, you know, frantic, but There are still times where my, you know, my nervous tics are still at play, and I'm, like, you know, rubbing my fingers together when I'm trying to, like, just blast through a bunch of emails on Monday morning and get the routes ready to go and, you know, figure out where the new clients are, like, supposed to go within a route. And if somebody calls in sick or if something happens and we can't find somebody's diaper order or whatever, like, there are times where it's just hard work and it's just tough because you're navigating through something that you haven't done before. And so that part of it is, you know, it's very much a job a lot of the time, but also it. Like, if you have to work, this is something I would tell any new person who is considering buying a business or trying to run a business or whatever. It's almost like diapering. Like, you have to diaper your kid. Why would you not choose to do something that's, again, better for a baby's skin, better for the environment, better for your family budget? You have to work. If you have to work for the next 20 years, you can continue to try to, like, you know, figure out where that takes you, which in 2025 is tough. Like, growing up, my parents had a job, and then they had that job for 35 years, and they got incremental raises, and there were times where it was, like, you know, difficult, but for the most part. And this was like, my dad was in a factory for a lot of that time, working first, second, and third shift, and he's going on strike once in a while. The union.

Adam Rondeau: 40:56

Right.

Eric Forseth: 40:56

He was a part of that, but he just stuck with it. And I've had, like, 7,000 jobs in my life. It's amazing just thinking about how difficult it is to. My sister actually just got acknowledged for working for 10 years at the hospital in La Crosse. And I was like, I'm so proud of you. Like, you did a thing for 10 years. Like, that is remarkable in 2025. And especially in advertising, where you're bouncing around, like, every two years, like, you gain clients, you lose clients. People are, you know, mass hirings, mass firings all the time. And so it's like, if you have.

Adam Rondeau: 41:36

To work.

Eric Forseth: 41:40

Why wouldn't you try and find a business to buy if you have any sort of, like, capacity for that? If your skill set and your gifts and abilities are there and in place for you to do that? Like, if you can buy a business, I Think everybody should buy a business. So yeah, it's very fulfilling on a lot of levels while still being really challenging.

Sam Bauman: 42:03

Yeah, go ahead.

Adam Rondeau: 42:04

I was gonna say, are there ways then, you know, as far as like getting some of that more? So it sounds like, you know, the beginning of owning this business has been a lot of figuring things out and learning what that day to day rhythm looks like and how to handle when somebody calls in sick. And you know, when you talked about the purpose thing, some of that is like building community and you know, among, you know, the environmental issues as well. Now that you are starting to settle into that more, is your brain starting to expand and think about ways in which you want to bring more of those things that excite you about this business into it?

Eric Forseth: 42:45

Yeah, for sure. I mean, even like I couldn't have imagined doing this four months ago. It would have been like, you want me to drive to St. Paul Thursday afternoon for like an hour and a half? Like no way. Like, there was undoubtedly other things that I would need to have been doing. Usually it was fixing my own mistakes. Right. Like when you're trying to create routes and like, you know, place vacation holds and knowing somebody's getting their delivery but they haven't had the baby yet. And so you're trying to manage a lot of things within spreadsheets and sometimes things would get missed. And ultimately it was like, I need to fix it.

Eric Forseth: And so I was running the long way or White Bear lake at like 9: 43:22

30 at night sometimes just trying to like get somebody some diapers because I messed up.

Eric Forseth: 43:32

And so now I feel like I'm, I've developed or been able to implement the, you know, measure twice, cut once within my own sort of spreadsheet navigation. And so I become more efficient to do something like this. Yeah. I met with somebody at Lake Monster Brewery yesterday and they're doing this really great sort of like holiday market on December 14th from 1 till 5, you can bring your kids, your pets. They're gonna have Santa there. He does not smell like beef and cheese. I was told that he has his own real white beard. He does his cheeks rosy. He smells like peppermint. Like this guy sounds like an absolute dream. Yes. Just, he's exactly what you want Santa to be. And you can bring your pets. Like if you wanted to get your dog or cat, take a picture with Santa. Like it's adorable. So we're sponsoring the s' mores section of the event, which will be fun. But yeah, stuff like that. Like I, I Am I'm now able to. Or willing. More willing to become more engaged with the community?

Adam Rondeau: 44:42

Yeah.

Eric Forseth: 44:44

I can now write my books. So you want to become a diaperpreneur?

Adam Rondeau: 44:48

Oh, are you really writing? It feels like the word poo could slip in there somewhere.

Eric Forseth: 44:54

No, I mean, I've written down a lot of things that could be potentially put into a book, but most of it's just like my own mapping out of my own stupidity and things that I did wrong. But, yeah, I feel like I've. I've been able to free up my mind and my time quite a bit in the last couple months, especially after we moved. Like, the moving was really hard. That was a really hard, you know, 10 days. But once that got done and we got settled into the new space, and again, my Rachel and Otha and the people that help us on a daily basis do such a good job that I'm able to engage more and think more about what happens next and, like, how do we grow? And I can even just reach out to people and ask them that question. Like, I sent Chris Lindahl, I know a guy who knows Lindahl, and so I sent him, you know, like, three questions, and it was all about, like, you know, growth and how do you do it and, like, what do you focus on and what are your priorities? And all this stuff to which he actually said, you know, prioritize your people. Make sure that you're. You have the right people in place and that you invest in them so that they want to come to work and they want to do the job and that they want to be there for a while. So you're not trying to constantly find people to do the things that. That need to get done and done very well and accurately, because that's then, like, where I would fall into. Like, if my people aren't doing the job well, then I have to do it, and then I don't come to.

Sam Bauman: 46:38

This because I'm can't do the other things. Yeah.

Eric Forseth: 46:41

You know, so it starts there. But, yeah, with the right people in place and just the comfort of having done it for months now, I feel like I've been freed up, which has been really nice.

Sam Bauman: 46:54

When you think about the future of Do Good Diapers and your future with the company, do you have a vision for, you know, a few years from now? You've talked about all the journeys you've been on to get to this point. You can't be done with your journeys.

Eric Forseth: 47:10

I hope not. Isn't there a line from A Blind Melon Song where he says, the day you stop dreaming, it's the time to die? Yeah, I don't intend on that. I have a lot of ideas. I think with the diaper company, global domination is not perfect. It's not part of the menu. It's one of those things where I would love us to grow another. Let's just say, like, 150 families. Like, if we serve another 150 families in the Twin Cities and, you know, surrounding areas, I think that'd be phenomenal. I want to work with the city to, like, could we work with all the daycares in the greater, like, Twin Cities area and say, like, use reusable diapers? Like, how can we eliminate disposable diapers from daycare facilities where there are a lot of disposable diapers being used and thrown away? How can we work with the city's biochar facility and maybe sell bamboo diapers that can be broken down into biochar and then have that become part of our service? I think one of the goals that we have is to eliminate the purchase, the use and the throwing away of a million disposable diapers each year. And I just, you know, whether or not that's realistic or not, I have no idea. I don't know what the numbers would be. I haven't gotten that far. I know that we're currently eliminating the purchase, use, and disposal of, like, probably 500,000 diapers every year, which is great. Like, that's a. It's a good place to start. So, yeah, there are a lot of different. Well, not a lot, but there are a few different things that I see as, like, tangible possibilities for the business in the way that we can have a greater impact within the Twin Cities for, you know, parents, communities, daycare centers, and ultimately, like, our environment. Like, how cool would it be if the Twin Cities was some sort of a test market on how to reduce diaper waste? Like, the amount of waste that just diapers contribute to the solid waste stream is insane. It's like 7% on average. Like, one child will generate a literal ton of diapers in its diapering years.

Sam Bauman: 49:51

Wow.

Eric Forseth: 49:52

There are some odd, like, you know, 200 million diapers getting thrown away in this, like, the greater Twin Cities area every year. It's a tremendous amount of weight. And diapers that go to a landfill sit there for up to 500 years. Like, they don't go away. Like, they're made with, you know, wood pulp, petroleum chlorine. Like, and then when they do go Away, like that stuff goes into the soil. Like, they're bad, they do their job well, you know, like, I'm not going to fault them for their job performance, but how they get there, it's, you know, chemical engineering.

Sam Bauman: 50:29

Who are they stepping on along the way?

Eric Forseth: 50:31

Yeah, like, it's. There's a better way and it's not difficult. It's not really a big deal to use cloth diapers. It's just a decision that people need to make. It's like, you know, if you, like. My friend Nate challenged me to lose weight a while back and he's like, but you have to do this, this and this. And it's like, okay, well, I'm just making my mind up that I'm going to eat half a cup of oatmeal, three things of yogurt, this protein bar, six ounces of chicken, a cup of vegetables for lunch and dinner. And like, that's what I eat every day. And then you do it and then you get, you know, then you lose £30 and three months or whatever. And it's like you just, you decide to do it and then the results are tangible and obvious. Like when people talk about. I remember when I taught a class, and maybe Adam was at this one, but at Bluma Yoga Studio, you know, it was the day after the no Kings rally. And I remember talking to, like, I was sitting there before the class and I'm like, you know, reflecting on that. And I was like, there's so many people who care. Like, if you walked up to everybody that you knew, strangers on the street, it doesn't have to be anyone, you know, and you said, do you care about the environment? Every single person will say, well, yeah, sure. Like, you know, I'm not. What am I, a nihilist? Like, I care. And then when it comes down to it's like, well, so you vote a certain way, will that actually result in change that you'll see, notice, you know, be able to like, tangibly feel maybe? I would say probably not. And if it does, when, I don't know, are you willing to invest in an electric vehicle? Like, that's something that you can do, but it costs a lot of money. You want solar panels? Do you want to, like, try and find a way to eliminate single use plastic from your life? Do you want to eliminate meat and just like have a vegan diet? Like, you can do that. Do you want to never flush your toilet? You know what I mean? Like, there are things that you can do to Conserve. But ultimately, when I think about all these things, it's like, if they do make a difference, it's down the road. But when somebody has a baby again, they don't have to think about, like, am I gonna use diapers or not? Like, you will. You absolutely will. And so then your options are limited to disposable or reusable. And it's like, why wouldn't you use reusable diapers from the first day that you start using them? There's a tangible impact that you're making that's positive for your family and for the environment. And so, like, we have some ideas as far as, like, what we want to accomplish, and we feel like there's a compelling story there. It's just a matter of increasing awareness and trying to meet people where they're at. And again, like, I don't have any delusions that everyone in the Twin Cities, like, you know, 41,000 babies are born around here every year. It's like, we're not going to grow to 41,000 clients. And that's fine.

Sam Bauman: 53:33

But I think what you're doing is making that decision easier for people to make.

Eric Forseth: 53:38

Yeah, we can do more, like, from where we're at, we can build and. And hopefully have the sort of base of Do Gooders that want to be part of the cloth community and that want to be part of trying to eliminate the purchase, use and throwing away of a million disposable diapers a year.

Adam Rondeau: 53:58

So are we going to get. When Emily and I sign up for Do Good, are we going to get an enamel pin that says we are do gooders, so we're now part of the club.

Eric Forseth: 54:07

Right? That's an expense, Adam.

Adam Rondeau: 54:09

That is an expense. And not a small one, too, I think. No, but you just said do gooders. And I'm like, oh, that's sort of a fun idea that you're, like, identifying as a part of a group, as a group of people that made that decision, you know, and it's interesting, something that I was thinking about that you said earlier about, like, parents going to a lot of the same places. I think, you know, you go to a playground and. And your kids play and then their kids play, and still there's so little. There's still so little impetus for people to. Then those two people to connect, even though they're sitting on, you know, this bench, that bench while their kids are playing. And, like, I'm just a big proponent of anything that might lead to people being like, oh, you're somebody that does that too. Here's an excuse to talk to this person and get to know them.

Sam Bauman: 55:00

Well, it's pretty easy to spot a fluff butt from a mile away.

Adam Rondeau: 55:03

Yeah, sure. Right, right. So. So like the kid is the pen because there's the cloth diaper on the. Yeah, yeah.

Eric Forseth: 55:11

Running around.

Adam Rondeau: 55:12

Yeah, sure, yeah.

Sam Bauman: 55:14

So what advice do you have for business owners? I mean, you talked a little bit about it earlier. You know, you said everybody should buy a business if they can. But somebody running a business or thinking about some starting or purchasing a business, what advice do you have for them?

Eric Forseth: 55:30

Well, I think it's, I think it comes back to something I said earlier about just having the right motivation for it. I sat in a. There was a group of business owners that I sat in this meeting a couple Wednesdays ago and some of them were trying to figure out how to motivate employees and they didn't seem to really know how to connect with people who are working for them to do the job. And I just, I kept thinking to myself, I'm like, well, you have to build a relationship. Like if you don't start there, you're not like, it doesn't matter what you do. Like, you can't make mandates and you can't say like, you have to do this. Like your performance review is based on you doing this. It's like, that's great, like three steps later. But you need to build a relationship first. You need to know, you know, like, know who these people are and like what their families are like and what their situation is and how, like how can you help them and what can you do for them? It's not what they can do for you and how well, and like, do you check my boxes every day that I'm putting in front of you? I feel like that matters a lot. I think that you can even like they talk about like incentivizing with money, like having a pay structure that incentivizes people to work. And you're still just like treating them like a horse, like, here's the carrot, like run faster. And I think that is, it is a way that you can perhaps generate short term success, but if you want long term success, you need to build relationships with people. And I think that's the thing that matters the most. I'd say even people who wanted to become business owners, this isn't a, you know, relationships isn't a game for me. However, I would say that I, it's almost like thinking back my entire life, it's almost like I Just been, like, hoarding friends or, like, accumulating some sort of a. Like, this group for the right moment, which would be when I was looking to become a business owner. Because at that point, you can look back and say, like, you know, who can I call that knows about this? And it's like, oh, my friend's a banker. And, like, who can I talk to about this thing? And it's like, oh, my friend does this thing. And I have friends that are other business owners, and I have friends that have, you know, done so much, and you make a phone call, and then you figure it out, and then you find your own, you know, find your own sort of, like, way of doing the thing with some advice from people who've done it before, as opposed to just, like, shooting blindly in the dark and hoping you hit something. Like, I don't think that's a really good way to go about doing this, and maybe you can accomplish it. But I've found that, you know, if you are a business owner, I would say the, you know, 2 cents I have that isn't, you know, it's worth about that much. But just trying to. I think that building relationships with as many people as you possibly can within your organization and then going from there as far as, like, trying to motivate them, and if that's with bonuses, then, like, that's great. But at that point, it's just like, this person who cares about you is investing in you and trying to, you know, lift you up. I think that's powerful. But that doesn't, you know, if you're just a hand that's reaching out with some cash, like, it's kind of like, oh, thanks. Like, whatever. Like, I've gotten bonuses from people before that felt really hollow because, like, you don't even know my name. You just handed me an envelope with 300 bucks in it because I work at this place. It's like, thanks, but I think it means a lot more when it's coming from somebody who, you know, cares about you. Yeah. And so I would always start there and then. Yeah. I mean, people. Anyone who. Anyone who's thinking that along the way you might want to start or buy a business. I would start accumulating friends, like, rapidly and then investing in those people, like, you know, reaching out on a continent basis and, you know, being in touch with them. There's a guy who I went to high school with, and I, you know, reach out once in a while and just say, hey, how's it going? And then when I. And He's a business owner, and he's very successful, and his family's a bunch of entrepreneurs. And so then when I started thinking about buying a business, I'm like, I'm calling him up. And it wasn't weird because I've stayed in touch with him over the years, just once or twice a year. Like, it doesn't take much. Like, you don't. You don't need to invest a lot of your time today. You don't need to write letters. You don't have to, you know, dial up the rotary phone and sit in your kitchen for half an hour to, like, connect with people. You can send a text and just say, hey, buddy, how you doing? And just, like, the more you invest in relationships, the more I think you can accomplish, because I could not imagine buying a business and getting to where I'm at in isolation. Maybe it's possible. I'm sure it is. Anything's possible. But for me, I. I mean.

Sam Bauman: 1:01:02

Have.

Eric Forseth: 1:01:03

You ever heard the story of the turtle? The turtle on top of a fence post?

Sam Bauman: 1:01:07

I don't think so.

Eric Forseth: 1:01:08

It's a quick anecdote, but essentially, like, somebody walked along and saw this turtle on top of a fence post, and, you know, so and so looks at the turtle and is like, oh, my gosh, like, how the hell did you get up there? He's like, well, somebody put me here, you know, and it's like, we are all turtles that, you know, need help getting someplace. And I guess maybe the top of a fence post wouldn't be an ideal place for a turtle. However, that's the only way they could get there. Yeah. Anyway, that's. That's just me.

Sam Bauman: 1:01:43

I think that's great.

Eric Forseth: 1:01:44

But as I said earlier, I've never figured anything out without the help of a number of conversations and a lot of people pouring into me. And this is like, you know, going back to grade school, like, when I was playing baseball, you know, like, I had coaches that were willing to show up on Saturdays or Sundays or, like, Monday nights or whatever to, like, throw batting practice to me. Like, that's been a gift. You know, family members who are always willing to pick me up and take me to practice. It's just like a constant stream of people helping.

Adam Rondeau: 1:02:23

Yeah. And I mean, you texting that person is a form of giving, too.

Eric Forseth: 1:02:29

Right.

Adam Rondeau: 1:02:29

When you're checking in with that, like, people pouring into you. You reaching out to people is a thing that is you pouring something into them. It might feel small, but it doesn't have meaning if you don't mean it.

Eric Forseth: 1:02:44

Right.

Adam Rondeau: 1:02:44

So, like, why am I checking in on this person? They cross my mind.

Eric Forseth: 1:02:47

Yeah.

Adam Rondeau: 1:02:47

Like, how much does that meant, mean to anyone in this world to hear like that? So. And so, you know, that thought of you today because I saw this thing at the store that they were walking through or whatever.

Eric Forseth: 1:02:58

Yeah.

Sam Bauman: 1:02:59

I think that's community.

Adam Rondeau: 1:03:00

Yeah.

Sam Bauman: 1:03:00

That's exactly what you're talking about.

Eric Forseth: 1:03:02

Yeah.

Sam Bauman: 1:03:02

It's absolutely essential.

Adam Rondeau: 1:03:04

It's one of the most powerful things.

Eric Forseth: 1:03:06

It's not hard to care if you want to.

Adam Rondeau: 1:03:08

Yeah. Yeah.

Sam Bauman: 1:03:11

So speaking of community, what business in the area would you like to spotlight today?

Eric Forseth: 1:03:17

Well, I mean, as we've talked about there. There are two that I really think are doing fantastic work, and one of them is Arbiter Brewery. They're very community focused brewery right on the. It's like the intersection of Minnehaha and Lake Street. They do great work. They make really great beer. The people there are really wonderful and they care. They want to be a part of the community. And they make that really obvious with the sort of, like, the way that they show up within the Longfellow community and the Lake street community. And the other one that came to mind was Wildfire. Wildflower Coffee is a phenomenal organization. They make really good coffee, but they exist to help eliminate youth, homelessness, and kids who are experiencing homelessness. It's like there's not. I can't imagine a better. A better mission. And so I would. I give, you know, three thumbs up for both of those places. And I really admire the work that they're doing a lot.

Sam Bauman: 1:04:33

That's awesome. We will definitely reach out to both of them.

Eric Forseth: 1:04:36

Yeah.

Sam Bauman: 1:04:37

Thank you so much for talking with us today. It's been such a pleasure hearing your journey and all of the unique things that you're bringing to this business.

Eric Forseth: 1:04:45

Yeah. Thank you. I hope I didn't bore people to death.

Sam Bauman: 1:04:49

There's no chance of that. I know. I certainly wasn't bored.

Eric Forseth: 1:04:54

Well, thanks for having me. Appreciate it.

Sam Bauman: 1:05:04

Thanks so much to Eric for talking with us today. If you want to learn more about Do Good Diapers, you can find them online at dogooddiapers.com or on Instagram @dogooddiapers. Eric's whole career has really been about building relationships and genuinely caring about people. That philosophy is at the heart of how we approach consulting at Mellolark, too. We're not here to hand you a generic business plan and disappear. We're here to get to know your values, and what actually matters to you, and then help you build something that reflects all of that. If you want business support that feels more like a conversation with a friend who cares about your success, check us out at mellowlark.com. Thank you so much for listening today. If you like the podcast, drop us a review and follow us on Instagram. See you later!